Ministry Today magazine has an excellent article in its archives entitled, "It's Not About 'Office' - It's About Character," by Jack Hayford explaining why he believes Billy Graham has managed to maintain his integrity and his credibility for so many years. Hayford develops Graham's approach to the following key areas:
- Money
- Sexual Morality
- Sensationalism
- Hyperemotionalism
- Avoiding Digressions
- Commitment to the Whole Church
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