I love Phil Cooke's books and have read or am currently in the process of reading every one of them, including Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't
. His lastest book is entitled The Last TV Evangelist: Why the Next Generation Couldn't Care Less About Religious Media
. In my view, it is a must-read for anyone in Christian ministry who uses the media in any form. For that matter, if you simply have a heart to reach people with the good news about Jesus in any way, you need to read this book...! Below is a link to his recent interview on the 700 Club. If you are not yet convinced that you need to read his book, I urge you to take a moment to at least view this video clip. Check out his blog at http://www.philcooke.com/ and his free video podcast on Itunes, "The Change Revolution."
